Postmates, Grubhub, Zomato, Open Table, and UberEats. Those are just some of the few apps you pull out when you’re hungry and don’t feel like cooking. Apps have made a wide array of cuisines conveniently come to us, giving us a tiny piece of the world in our pockets. Chances are, your favorite joint’s featured on some food delivery app.
There’s a smaller, but real chance that it has its own app. Several popular restaurants and cafes, such as Starbucks and Taco Bell, have distinguished themselves by creating their own apps just for themselves. With so many platforms their orders can be placed from, why would they have done this? Why would any restaurant do this?
In past blog posts, we’ve already mentioned that having your own app reminds users of you by having your logo on their phone, subtly putting you in front of their minds. It also increases brand awareness when people are searching for apps of similar restaurants and yours shows up underneath. What are the other reasons why a restaurant should have its own app?
In the end, it’s up to you to decide what to do with your restaurant’s app as long as there’s some way to distinguish it from using existing platforms. The goal should be to serve your customers as much as possible by providing them convenience, amazing customer service, timely deals, and relevant information. In an urban area abundant with restaurants, this is your chance to stand out from your competition.
Get in touch with SM Innovations today if you’re and influencer with a substantial following. We can get you a personalized mobile app for your brand within 1-2 weeks and with flexible pricing. And best of all, we have strategists and designers that will do a deep dive into understanding your brand!