Even if your newsworthy marketing campaign or that magazine spotlight is attracting thousands of new visitors to your website, many of them won't convert if it's even a little bit hard to shop on your site.
You've probably encountered frustrations while shopping online before, such as having a hard time removing an unwanted item from your cart or not being able to modify the order. This doesn't exactly reflect on the business too well, doesn't it? Even if they're selling something you've been dreaming of for years, nowadays, another brand (whose website has a better user experience) probably does as well.
Don't forget that a quality web and mobile user experience is a critical part of your brand, further establishing it as customer-oriented and keeping up with modern times. Think of your e-commerce pages like a physical store: it's better to have a neatly organized store where products are easy to find without having to ask the staff a ton of questions. You also don't want to expend any mental effort searching for the cashiers when you're ready either. And of course, the quality of the window display makes a difference as well.
A major point to keep in mind is that when your customers shop online, they won't have sales reps standing a few feet away to answer their questions. This means your site should do the talking for you without drowning your visitors in a sea of words and numbers.
Keeping that in mind, here are some tips for better e-commerce design that'll help you get more conversions without having to drum up a new marketing campaign right away!
If you'd like help with any of the below, or any other e-commerce improvement you can think of, don't hesitate to reach out to us whenever you can! We'll connect you to our Custom Digital consultants who will get to know your business and figure out how to improve your user experience so you can experience not only more conversions, but happier customers overall.